T.R.U.E. Clean Shampoo transforms from a gentle powder into a silky, moisturizing lather. Enriched with aloe, rice protein, and seaweed for a mild cleanse packed with vitamins. Leaves hair feeling healthy, manageable, and so clean you might even skip a wash.
T.R.U.E. Shampoo uses over 70% less water than a standard liquid shampoo.
Mild, gentle amino acid-derived surfactant creates a creamy, high-performance lather.